How we define content design

Unraveling these two loaded and evolving words: content design

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Content

In the online world, we communicate through images, buttons, videos, text, lines, graphs and more. All of these things – including but not only the words – are content. Content educates, entertains, sells products and helps people complete tasks.

Design

The design part of content design is the process of choosing where content lives, and in what order it shows up. It brings content together, thoughtfully, to tell a cohesive story.

Great design shows you (the user) the right piece of content, in exactly the right moment.

Content + Design

When these two things work together effectively, magic happens.

The business achieves their goal and the user feels satisfied and accomplished.

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