Understand why your users click, type and tap

Gain the tools you need to influence that behaviour

1

Critique sessions

Get together in real-time to review the content and UX on your app, website, or other customer-facing material.

We’ll provide fast, directional feedback on the spot to help you identify the biggest challenges and opportunities. Our goal is to quickly assess how well your content and design experience resonates with the customers you serve and the business goals you’re trying to achieve. The feedback we provide is based on a thorough criteria, ensuring you’re getting valuable feedback across all key dimensions of content design.

Some examples of feedback include: overall positioning, UX and business strategy, voice & tone, information hierarchy, sequencing, etc.

Great for:

• Great for businesses that want high-quality feedback without committing to lengthy contracts

• Current or aspiring UX practitioners that want to elevate their craft and receive expert guidance

Format:

• 30-mins initial consultation

• 90-minute intensive & facilitated critique session

• Notes from session packaged up for you to review in your own time

2

Business DNA

What’s important to your business and your customers? What do you want to achieve in the future, and how will you show up in the world?

We partner with you to create the DNA of your business. This sets the tone and establishes the foundation for everything else you do. Just like your body hangs (quite literally) off your core, the long-term success of your organisation is anchored in the vision you set, the principles that create internal culture and the core focus you rally your team behind. With Made of Magic, you can tell your story the right way.

We package up these words in a variety of formats, depending on what you’re trying to achieve – whether that’s building culture within your organisation, undertaking a full brand refresh, naming or renaming your company and much more.

Format:

• Initial consultation to understand your goals, challenges and the current state of your business 

• 90 - 120 min workshop with key business stakeholders, facilitated by the Made of Magic team

• Live (or VC) presentation to share the first draft of deliverables

• 2-3 rounds of feedback & iteration

• Final deliverables packaged up for you to start integrating into your organisation

3

Coaching

We mentor and coach people, teams, and businesses to reach the next level. If you’re an aspiring or current content designer, we help you take the next big step in your career, build influence with your peers and show thought leadership in your field. For businesses, we partner with you on complex content and design problems, helping you develop scalable processes, measure success, and build teams that thrive. 

Format:

• 1-2 video calls per week depending on the complexity of your needs

4

[Add what you need]

We partner with you closely to put together a package customized to the current challenges, needs and state of your business. We’ve worked with big players, tech startups, non-profits, small boutique businesses, ambiguous entities (you can ask us about that) and more. The diversity of projects keeps us energized, and helps us identify new and exciting methods for creation and discovery that you may not have experienced before.

To understand exactly what we could do for you, it’s helpful to be transparent about what we don’t do. We’re not a full-service website or app agency, and don’t deliver live, high-fidelity, coded experiences. We’re the step before that, setting you up for success before you get too deep into an experience that hasn’t been fully thought out or locked into an information architecture that may inhibit your growth and scalability. We deliver clickable, digital experiences made up of black and white words, boxes and other shapes. We help you visualize where your business is going or what an experience could look like. We deliver highly complex customer journey maps that bring together the core steps or jobs to be done across different audiences, facets of your businesses and interfaces. We help you understand your customers (yes, we do research) and the behaviors that motivate their actions.

At heart, we’re consultants and partners. We strive to do the best by your business and together find the path forward.